"Just Evil Enough" AwakenClub Super Perk Masterclass with Emily Ross
Join us on 17 February at 4pm for an exclusive members only Big Sister Masterclass to transform how you think about marketing with this session from marketing maven Emily Ross based on her brand new book - “Just Evil Enough”.
In this session she'll guide us through 11 subversive tactics that will give you permission to think differently about cutting through the noise of an attention economy and converting it into profitable demand.
FREE to attend for AwakenClub Members. If not yet a member - now is the time to get that sorted.
Emily Ross Bio:
Emily Ross is a seasoned professional with 25 years of commercial experience. In her current role she manages global advertising campaigns for top tier brands and advertisers. Emily sits on the advisory boards of SXSW and GoGreen Routes, an EU-funded project on nature-based connectedness. She is the co-author of Just Evil Enough, the handbook for Subversive Marketing - that teaches business owners and marketing leaders how to cut through noise, to turn attention into profitable demand.
Former CEO and Chief Strategist of Inkvine Communications, a data-driven marketing consultancy, and co-founder of SportsTech Ireland, a not-for-profit driving foreign direct investment to Ireland. Her leadership roles include Director of Marketing at WhatClinic, where she helped grow annual visitors from 10 to 17 million, and Corporate Fundraising Director at UNICEF Ireland, doubling corporate income through strategic partnerships with major brands such as Aer Lingus and the Change for Good(™) program.
A seasoned writer, co-founder of Resonance Festival, and experienced lecturer, Emily is a dynamic force in marketing, innovation, and regional development, combining expertise with a commitment to sustainable growth.