Build. Exit. Build Again.
In conversation with Jacqueline O’Donovan OBE
At AwakenHub, we’re all about sharing stories that feel real — the kind that reflect the messiness, momentum and meaning behind building something from scratch. In our recent online event, we had the pleasure of sitting down with Jacqueline O’Donovan OBE, and what followed was a generous, honest conversation that offered insight into what it takes to build, lead, exit — and start again.
Jacqueline became Managing Director of her family’s business at just 19. With no formal business training and no mentors, she relied on instinct and her natural problem-solving mindset to lead O'Donovan Waste Disposal through decades of growth. What she built was impressive — a £20M+ company operating in a traditionally male-dominated industry, known for its innovation, integrity, and people-first approach.
“I didn’t even realise I was in a male-dominated industry — it was just me, getting on with it.”
Leading with values
As the business grew, Jacqueline’s focus remained on three key priorities:
Investing in her team
Making training a priority
Raising standards in safety and sustainability across the industry
She spoke candidly about how much she cared for her staff, many of whom she knew by name. Training sessions often took place on Saturday mornings — led by Jacqueline herself. For her, leadership wasn’t just about scaling a business; it was about creating a workplace where people felt they belonged.
The exit process
When the time came to exit the business, Jacqueline approached it with the same grounded confidence that had guided her throughout her career. Her first call was to her solicitor — not because she was ready to hand things over, but because she understood the value of what she’d built.
“I had my finger on every pulse of the business — I knew what it was worth.”
The process wasn’t always straightforward. She shared stories of unexpected challenges, moments of humour, and the kind of insight that only comes from experience. Through it all, Jacqueline stayed true to her values and trusted her instincts.
A new chapter
With the earn-out complete and her time at the company formally wrapped up in early 2024, Jacqueline found something unexpected: space. And with that space came creativity — in abundance.
She described this moment as something of an awakening. With the pressure of day-to-day operations lifted, ideas began flowing. She’s now focused on several new ventures, including ODPR, a brand storytelling and communications business supporting the construction and logistics sectors.
“I’ve never been busier — but it’s a different kind of busy. One that feels exciting.”
Advice for founders
Throughout the session, Jacqueline shared grounded, thoughtful advice — particularly for women founders navigating growth, fundraising, or reinvention. Her top three takeaways?
Be authentic
Be honest
Build something you believe in
She’s clear: investors don’t expect perfection. They want to see clarity, commitment, and connection to the idea.
When asked whether she hopes to pass on her entrepreneurial spirit to her son and niece, Jacqueline was reflective.
“Yes and no. I’ve got to let them learn things themselves.”
There’s wisdom in that too — knowing when to guide, and when to stand back.
This conversation was full of humour, clarity, and real-world advice. If you're navigating change, thinking about your next chapter, or simply looking for honest insight from someone who’s lived it — this one’s worth a watch.
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